Women who inspire: Rachel Sterne →
Wow.
Rachel Sterne packs a punch. With an awesome gig as NYC’s chief digital officer, Sterne is changing the way New Yorkers live and receive information.
Managing her own start-up, she obviously learned a lot about about citizen -generated media and the importance and immediacy that happens around that. This probably gives her a great foundation for the job she has now working for the city. According to the article, “right now, about four million people a month log on to the city’s Web site, find their way to one of its social-media accounts, receive e-mail updates, or fire up one of its smartphone apps to pay a water bill, submit a geo-tagged photo of a pothole to 311, find an affordable apartment, or—every New Yorker’s dream—complain to the mayor and have him respond on YouTube. ” It’s amazing to me that jobs like this even exist. It makes complete sense as our communication and interactions with each other and our surroundings continue to evolve in this digital landscape. That NYC recognizes this and is adapting by structuring a site and building tools to help its citizens navigate through it, is groundbreaking. Add this to the massive list of what makes NYC one of the greatest cities in the world.
And speaking of adds, I’m absolutely adding Rachel Stern to my pile of women who inspire.
I have a ton of respect for Rachel Sterne, and what she’s doing for the NYC gov. Well put, Jen.
